GDPR

1. Collection of Personal Data

VoC Insights processes two types of data: (1) customer data that our clients choose to analyze through the platform, and (2) user data that we collect ourselves to provide our services.

Customer data is always owned by the customer. We act solely as a data processor and handle the data on behalf of the customer. This may include customer reviews, survey responses, or other feedback that the customer chooses to connect to the platform.

User data may include name, contact details, login credentials, and any information you provide in connection with support requests or other communication with us. We may also process technical information such as IP address, device details, and browser data to enhance security and prevent misuse.

• We only collect personal data necessary for clearly defined purposes.
• Customer data is only processed on behalf of the customer, who is the data controller.
• User data is limited to contact details, login, support, and technical logs.
• All data collection is carried out in accordance with GDPR and with respect for privacy.

2. Use of Personal Data

The personal data collected by VoC Insights is used solely to deliver, maintain, and improve our services. We process the data for purposes such as enhancing the user experience, ensuring operational reliability, and providing relevant support.

Customer data is analyzed only within the scope of the service and is never used for our own purposes such as model training, marketing, or resale to third parties. User data is used only to enable access to the platform and customer support.

• Customer data is owned by the customer and used only for agreed purposes.
• User data is used for functionality, security, and support.
• Personal data is never shared with third parties without consent, except when required by law.
• All processing is carried out according to GDPR principles and based on a clearly defined legal basis.

We are always transparent about how and why data is used and will notify you in advance of any changes to this policy.

3. Storage & Data Security

VoC Insights stores personal data only for as long as is necessary for the purposes for which it was collected or as required by law. When the data is no longer needed, it is securely deleted or anonymized.

We use technical and organizational security measures to protect data against unauthorized access, loss, manipulation, or unlawful disclosure. These measures are continuously updated and adapted in line with evolving security standards.

• Data is stored only as long as necessary or as required by law.
• We use encryption, access controls, and other safeguards.
• All storage takes place within the EU/EEA or with providers that comply with GDPR requirements.
• Regular review and updates of security procedures are carried out.

Through our security measures, we aim to always protect personal data against unauthorized access and misuse.

4. Your Rights under GDPR

As a data subject, you have several rights under GDPR regarding how your personal data is processed. You may request information about the data we hold about you or exercise your other rights at any time.

• Right of access – you have the right to know what personal data we process about you.
• Right to rectification – you may request correction of inaccurate or incomplete data.
• Right to erasure – in certain cases, you may request deletion of your data (“the right to be forgotten”).
• Right to restriction – you may request limitation of the processing of your data.
• Right to data portability – you may request to receive your data in a machine-readable format.
• Right to object – you may object to certain processing, such as direct marketing.

To exercise your rights, you can contact us at hello@vocinsights.io. We will respond as soon as possible, no later than 30 days as required by GDPR.

5. Cookies

VoC Insights uses cookies and similar technologies to provide you with a secure, efficient, and personalized user experience. Cookies are small text files stored on your device when you visit our website. They enable us to recognize your browser, analyze traffic patterns, and improve features on the platform.

We use different types of cookies for different purposes:

• Necessary cookies – ensure the website works properly, e.g., for login, navigation, and security protection.
• Analytical cookies – provide insights into how visitors use our website so we can improve performance and usability.
• You can block, delete, or adjust cookie settings at any time via your browser settings.

When you visit our website for the first time, you will have the option to consent to or reject non-essential cookies. By continuing to use the website, you consent to our use of cookies in accordance with this policy. If you want to know more or need help managing settings, you are welcome to contact us at hello@vocinsights.io.